focussed said:
New to the board!
I have negotiated $1000 below invoice for 2014 FFE with Leather here in the SF Bay area.
The one sticking point I have is that the Ford includes $542 'Advertising Assessment Fees'. This doesn't show up in invoice from Edmunds and Cars.com. We know how poorly Ford runs advertising for FFEs!
Has anybody been able to slice this off the Invoice? Thanks for any responses and comments!
Yes $1000 below invoice is the best I could get quoted in the San Diego county area a couple weeks ago.
But down here I didn't get any "advertising assessement fees" added only normal tax and license fees.
Sounds like a way to increase their profit and then you are really only getting less than $500 under invoice which is a typical dealer quoted price from what I've seen, only one or two dealers in my area would go well below that based on TruCar website pricing.
I'd recommend try some other dealers nearby and see if they all add that "fee"? Maybe its something unique to your local area, or just one dealer doing it?
For reference on the 2014 Ford Focus Electric I made a deal on a little over a week ago, the dealer offered $2700 dealer discount off of MSRP plus the Ford $6000 incentive discount; that resulted in about $900 below invoice. A dealer much farther away quoted about $100 less, but didn't have as good a selection of the colors/options I wanted in stock.
You have to watch the numbers very closely at the end too - when I asked for detailed numbers for a lease deal (more than just monthly fee and money down) I discovered they had reduced the dealer discount by a few hundred dollars. I showed the salesman the earlier email quoted $2700 dealer discount he had sent me the day before (saved everything on my cell phone) and he immediately replied "oops my mistake" and quickly fixed it for the lease quote. I had to check all the numbers on the final printed lease agreement too, they had added an extra $500 to the buy out price at the end of the lease. I caught that later on and they told me that was for a $500 fee for purchase option but they would waive it for me if in 3 years I decided to buy the car.
They will sneak in extra fees if you aren't alert to catch them, but may quickly remove them if you ask about it. Considering I saw the profit they were making was well under $50 on my deal for the car, I kinda understood, but still triple checked all the numbers along the way.