So here are some thoughts from a former car guy. Dealer, trader, mechanic, etc...
1. Remember that the FFE sells very slowly in the first place. Nationwide Ford sells a few hundred per month. A lot, perhaps half, are in California. The vast majority are in the west, including California, Oregon, Washington. So there isn't a whole lot of demand in your neck of the woods.
2. In your case, you have even fewer potential customers to sell to because anyone who qualifies for the Federal tax credit ($7500) and any state program (GA = $5000, CA = $2500, etc) could buy a brand new FFE locally from their dealer for less than what you are offering. At least they could have up until very recently in my area. So your potential customers are those that want an FFE but can't take advantage of the tax credit for some reason -- not enough taxable income -- but still have the money to spend. Them's slim pickins....
3. You need to expose your car to as many people as you possibly can. You also need to get the point across that the car is NEW (or almost new) and that the warranty has almost 3 years left on it. It does, doesn't it? To do that, people have to read the description. If they search on AutoTrader for a 2013, 2014, "certified" or "new", they'll never even see your car. I think the right platform for this is, in fact, e-Bay. I have found that for unusual and high-end stuff, e-Bay is the best method because it reaches the widest possible worldwide audience. With the limited special interest cars, you need widest net possible. You may sell your car to someone in Hawaii or Finland! People use e-Bay as their first or second place to look for stuff, as an appraisal tool and as a buyers guide to all sorts of stuff. If you doubt me, go to e-Bay and type in "Ferrari 430", then narrow the search down to "Cars and Trucks". There's a lot of 'em on there--that is where they are bought and sold. There is also an 2012 FFE with 228 miles, search for item # 321612143179
4. It is going to be very difficult to get people to see a 2012 model as a new car. In fact, a large part of competing offers are actually lemons--buybacks being marketed by dealer(s) as used cars. Apparently they don't reveal the lemonhood until after they've shown you the car and you drive it, but title checks show the buyback status on quite a few of these. Obviously a lemon, fixed or not, should sell at a discount to your car. Still, a 3-year old car with no miles raises questions.
In your shoes, I would put it on e-Bay for $16,900 with a "Best Offer" option and see what sort of responses you get. Best of luck to you!
