We did a test drive this afternoon and they ran the numbers on a lease...
Price $41500
Incentive $11750
Down $2000
Monthly $350
Mileage 15000/yr
Term 36 mo
Residual 17500
The thing that struck me was how low the residual value is. This is a lease deal that favors the buyer: a 3-year-old FFE is going to be worth more than $18K.
The $11750 incentive, less $7500 tax credit, means a $4250 discount. My dealer explained this incentive is only available on leases, not available on an outright purchase. If they expect to sell us the car anyway in 2016, that part doesn't make sense to me.
Also the $4K off a $40K price tag is not really enough. Leaf just dropped what, $6K off a lower priced car. And like it or not, Leaf is what FFE is competing against.
All they really need to do is come up with a $22K residual value, and that $310 lease payment drops to $199... the magic number Leaf is hitting now, and lower than the $250 Volt has been rumored to hit from time to time.
We'll test drive the Leaf next, and I'm sure we'll find the FFE outclasses it. Not sure if we'll find it's so much more car we're ready to spend $9K more for it, or a 50% higher lease.