Wow, banner ads for 2014 FFE

[WattsUp]

Anyone else noticed these banner ads for the 2014 FFE appearing on various sites?

"Fuel efficiency" is kind of a weird message. Sounds like it uses gas. Just say it's electric.

At least Ford is trying something to get people interested in the FFE. The banner ad doesn't mention the price though, but the buttons lead directly to the Ford pages about the FFE.

Still, this is small potatoes compared to the endless TV campaign for the Leaf.

 

[jmueller065]

Still, this is small potatoes compared to the endless TV campaign for the Leaf.

The endless Leaf campaign must be region specific--absolutely NO EV ads here in Southeastern Michigan. None, nada, no Tesla, no Leaf, no FFE, no Volt,...

The only PHEV, BEV advertising we see here are: C-Max and Prius. When the Volt first came out there were a couple of ads but now...nothing.

 

[A Big 9V]

Whatts Up- great catch on the ads verbiage. Maybe "Energy Efficiency"...and Ford Marketing gets paid for watt?