jmueller065
Well-known member
Curious title: Did you ask him what he does all day? Since, you know, Ford doesn't actually Market the FFE so he must have a very very light workload!Unplugged said:I spoke with Chad D'Arcy, Focus Electric Marketing Manager.
Although if you can stand it, read the comments to this article
An interesting one is this comment:
Which would imply Ford isn't marketing the FFE simply because it can't make anymore of them (at the expense of the ICE Focus) which would also explain why they are now making them in Europe too!Bloggin said:The MAP facility, that is the ONLY manufacturing facility for North America for the Focus ICE, Focus Electric, C-Max Hybrid and C-Max Energi is over 110% capacity now.
The ICE Focus sales are most impacted by the constraints. With the ramp up of C-Max sales in NA, Focus inventory has dropped and sales are down 15% over 2012. Which also means Ford can’t push the Focus Electric either, because they can’t really make more. But it’s available to order for anyone nationwide.
But this is expected to be resolved with Fiesta moving from it’s Mexico plant to Thailand before MY2016, and that non-tarrif Mexico plant becoming back-up production for Focus and C-Max. Allowing more capacity for the next gen Focus Electric, where by that time the demand for the EV will be greater. Similar to how Flat Rock is back up for the Hermosillo plant for current new Fusion, and could be for current new MKZ if necessary.