Just leased a 2013 FFE + leather in Grand Rapids, MI.. 36mo/36000mi at $295/mo and $1290 due at signing (tax, title/reg, fees, 1st mo)
Details..
Originally they asked for $370/mo. I noted that the Ford web site said I should be able to get it for $310/mo.. granted that doesn't include taxes and some additional fees (those probably would have accounted for an additional $20-30/mo in my estimation). Salesperson said the Ford web site has never provided an accurate calculation for him. Countered that Ford is basically giving false advertising then. Also happened to be going through similar hassle negotiating a Nissan Leaf lease where I qualified for VPP pricing. Eventually got to $340/mo on a loaded Leaf SL (Nissan started at $390/mo based on incorrect VPP pricing) and let the Ford salesperson know that I liked both the Leaf and the FFE, but that the Leaf offer was better. We agreed that the Leaf VPP pricing combined with higher residual % was resulting in numbers in favor of the Leaf and we ended the call (in a polite sorry we couldn't do business sort of way).
The Leaf numbers were still too high for my liking so I was planning for another round of frustrating negotiation with the Nissan dealer. But 10 minutes after I had ended that phone conversation with the Ford salesperson, he calls again and said he was talking about my case with the sales manager. He mumbled something about the manager mentioning battery issues with the Leaf and some other slam on the Leaf, but then proceeded to tell me they could get me below $300/mo without increasing upfront costs by offering X-Plan pricing even though Ford does not offer X-Plan on the FFE. I accepted their offer and drove it home today.
Aside from the initial visit to the dealers to test drive, I pretty much handled all the negotiation over e-mail even though they tried calling me at the same time. The Ford and Nissan web sites were both useful and frustrating. Frustrating because you feel like you should be able to get a reasonable offer from the dealer right away based on what's being advertised/promoted on the corporate web site, yet their initial offer ends up being not even in the ballpark. Useful because you can use the numbers from the web site to argue for a better offer from the dealer. But the key thing was to negotiate the competing EVs (FFE vs. Leaf).