New Pricing and incentives for 2014 and 2015 FFE's

[studio460]

The main Ford website still shows the $35,170 price, but when searching inventory, you will see the window sticker for the 2014 models is now $29,995.

How do you do that? Using the link, after typing in my contact information, I only get the Wisconsin dealer. Using the national site, I just get the dealer to contact me.

 

[NightHawk]

The main Ford website still shows the $35,170 price, but when searching inventory, you will see the window sticker for the 2014 models is now $29,995. Then deduct the $4,000 incentive and the actual sales price is $25,995.

Also, I would suggest that if anyone bought a 2014 Focus Electric within 30 days, I would contact Ford directly about a price adjustment, as it is a corporate price change beyond the dealer that is at work here.

Yep I can see this on the window sticker for 2014 FFEs listed at local dealers thru the Ford website vehicle search.
A 2014 FFE Oxford White with Leather Seats option total MSRP listed via the window sticker is now $30,990 (includes dest charge) and after the $4000 Ford incentive the total is: $26,990

For a 2014 FFE Oxford white with cloth seats, the new MSRP sales price is about $300 less than the sale price I got offered which included an extra nearly $3000 dealer discount, 3 weeks ago.
Probably with this lowered Ford MSRP price, the dealers will at least right now probably not add much discount below that?

My deal was a 3 year lease, so I don't think they can alter the lease terms even within the first 30 days?
Or can Ford just send me a check/credit due to the lowered MSRP - is that possible with a lease thru Ford?
You say contact Ford directly (not the dealer)? How would one do that exactly and what department/contact person?

 

[NightHawk]

The main Ford website still shows the $35,170 price, but when searching inventory, you will see the window sticker for the 2014 models is now $29,995.

How do you do that? Using the link, after typing in my contact information, I only get the Wisconsin dealer. Using the national site, I just get the dealer to contact me.

Go to the national Ford site FFE page here:
http://www.ford.com/cars/focus/trim/electric/

Then click on "Search Dealer Inventory" and enter your zipcode.
The nearest local FFE dealer's inventory with the new prices should show up and you can change the dealer or click on one of the cars and a detailed pricing page including a link to the window sticker for that particular car.

 

[hybridbear]

Green Car Reports has picked up the story now:
http://www.greencarreports.com/news/1095024_2015-ford-focus-electric-price-cut-to-29995-a-6k-drop-report

 

[studio460]

Thanks, I found it.

 

[NightHawk]

I see that not all dealer websites and sites like TruCar have updated to the new MSRP pricing yet.
Only the main Ford website is set for the new pricing so far.
I would suspect local dealer discounts will not be as much as last month, so the best deals ever on new FFEs may be possible in December (end of the quarter) with the new MSRP pricing established and dealers willing to give bigger discounts for end of the quarter sales.

 

[blownb310]

And with the new e-Golf coming with more range, Focus Electric and Leaf has to be positioned quite a bit lower in price to make sense to the consumer.

Agreed, but isn't the price of the e-Golf much higher? I don't think you're going to be able to get one for $199 a month like the Focus.

 

[longschlng22]

Just bought a white with cloth seat ffe today. Was originally going to wait until the end of the year, but jumped in today after hearing about the drop. MSRP was 30k, used Costco purchase which was 800 below invoice for this month. 28 k purchase price, add in taxes, doc, etc. with 4 k rebate. On the hook for a little over 26k which is financed for 60 months at 0% interest. I'm more than satisfied especially after I get my 10k federal and state rebate. So around 16 k after all taxes and rebates make the focus electric cheaper than the base gas focus. Who would have thought that possible after the original msrp was set for the 2012 ffe.

 

[hybridbear]

When I pulled up Google News this morning the story is in the "Top News" section. Apparently Ford is making some waves with this price cut.
http://www.leftlanenews.com/exclusive-ford-to-lower-focus-electric-msrp-by-6000.html

Google also provided this link from the Washington Post to the absolutely worst review I've ever seen of an EV, well, maybe it's not as bad as Broder's article about Tesla, but it comes close.

 

[NightHawk]

Strange that Ford would drop the price so much at this time of year.
I would think they would at least wait until the new 2015 models are available after the start of the new year?
Will Ford drop the MSRP pricing of any other models (like the Fusion and Cmax Energi) as well too?

 

[EVA]

When I pulled up Google News this morning the story is in the "Top News" section. Apparently Ford is making some waves with this price cut.
http://www.leftlanenews.com/exclusive-ford-to-lower-focus-electric-msrp-by-6000.html

Google also provided this link from the Washington Post to the absolutely worst review I've ever seen of an EV, well, maybe it's not as bad as Broder's article about Tesla, but it comes close.

Wow that Washington Post article was the worst car review I have ever read. What in the world was that guy thinking? Choppy acceleration? Not meant for the highway? Could feel the weight of the battery? Only an around town car, not meant for the highway? What kind of drugs was that guy on?

My only hope - that asinine article was part of the Washington Post blog and never made it to print. There are so many factual errors in that article - there's no way they could print that.

Wow Hybridbear - there is an article about a Tesla that is worse?

 

[hybridbear]

Wow Hybridbear - there is an article about a Tesla that is worse?

Here's the New York Times article: http://www.nytimes.com/2013/02/10/automobiles/stalled-on-the-ev-highway.html?_r=1&
Here's Tesla's response to the article: http://www.teslamotors.com/blog/most-peculiar-test-drive

Tesla & the reported bickered back & forth publicly for a few weeks about it.

 

[Kakkerlak]

The only thing that makes sense to me is that they're using the price drop to try to wring out sales of the last of the dealer inventory in the next 60 days or so.

I suspect Ford's website is configured to offer different prices for different regions. In my ZIP code in Seattle, the list price is still $35,070.

Also in my ZIP code, Ford's website shows a $4000 incentive for sales (down from $6000), and the lease deal has ricocheted around with different due-at-signing and per-month values. Right now they want 10% at signing (up from 6% last week) and $272 a month, with a $9000 incentive (down from $12,500 last month).

So for the Pacific Northwest, the price is going up ! Ford of Kirkland is calling the Focus Electric "Hard to Find" and listing them at $40,105.

 

[EVA]

Wow Hybridbear - there is an article about a Tesla that is worse?

Here's the New York Times article: http://www.nytimes.com/2013/02/10/automobiles/stalled-on-the-ev-highway.html?_r=1&
Here's Tesla's response to the article: http://www.teslamotors.com/blog/most-peculiar-test-drive

Tesla & the reported bickered back & forth publicly for a few weeks about it.

Thanks Hybridbear. That was interesting reading.

 

[unplugged]

The only thing that makes sense to me is that they're using the price drop to try to wring out sales of the last of the dealer inventory in the next 60 days or so.

* * *

So for the Pacific Northwest, the price is going up ! Ford of Kirkland is calling the Focus Electric "Hard to Find" and listing them at $40,105.

You can order from another dealer and have it flat bedded for that price. It's patently absurd

Please understand that the $6,000 FFE price reduction only applies to the 2015 model to be released in January. For this reason, current 2014s remain at the higher MSRP. For this reason, dealers are reducing the sale cost to reflect the newer model price. If you have a unscrupulous dealer, and a unknowing buyer, the salesperson could use this to the dealer's advantage. It sounds like your Kirkland dealer is a VERY unscrupulous dealer.

 

[triangles]

Please understand that the $6,000 FFE price reduction only applies to the 2015 model to be released in January. For this reason, current 2014s remain at the higher MSRP. For this reason, dealers are reducing the sale cost to reflect the newer model price. If you have a unscrupulous dealer, and a unknowing buyer, the salesperson could use this to the dealer's advantage. It sounds like your Kirkland dealer is a VERY unscrupulous dealer.

Sorry but this statement is false. Ford lowered the MSRP $6K for the remaining unsold 2014 model year inventory as well, NOT the dealers. I suppose an unscrupulous dealer could lie and state otherwise. If you are in doubt, copy and paste the URL below into your browsers address bar and replace the indicated text with the vehicle's VIN#. The new lower MSRP will be shown.
http://www.inventory.ford.com/services/inventory/WindowSticker.pdf?vin=TYPE_VIN#_HERE

If you can't get this to work do some googling there is a web page you can just type the VIN into.

 

[unplugged]

.... I suppose an unscrupulous dealer could lie and state otherwise. ....

Yup, that's what I said. It appears his dealer isn't changing any stickers. As Kakkerlak stated, "In my ZIP code in Seattle, the list price is still $35,070."

 

[Westfalia]

Buy a black one and it's even cheaper. $29,170 Lol. Is white that popular?

http://www.inventory.ford.com/deale...31&model=Focus&segment=Car&lang=en&branding=1
Check the electric box to see the white v. black


http://www.inventory.ford.com/services/inventory/WindowSticker.pdf?vin=1FADP3R44EL374417

 

[Olagon]

Picking up a black one today for $29,239.88 out the door including Hawaii's GE tax. It has the leather seat upgrade which I didn't want but didn't have a choice. I didn't want black but the other model was silver and it has a "rental car" look. Selling my iMiev today as well so swapping out a 2012 EV for a 2014. Look forward to learning more from you guys.

 

[hybridbear]

Picking up a black one today for $29,239.88 out the door including Hawaii's GE tax. It has the leather seat upgrade which I didn't want but didn't have a choice. I didn't want black but the other model was silver and it has a "rental car" look. Selling my iMiev today as well so swapping out a 2012 EV for a 2014. Look forward to learning more from you guys.

What's the breakdown of MSRP, invoice price, incentives and the price you're paying the dealer before fees/taxes? How much under MSRP are you paying?