My biggest fear is that the dealer has no clue about anything EV. I was searching for an EV and many of the ford dealers weren't carrying any or they only had a couple. So I found this dealership, called them, made an appointment, and then when I got there nobody really knew anything about it. Hell, they didn't even know they were selling them. We had to go search for the car. And they only had 2 Ford EVs.
I was set on buying the EV and nothing else at that point. I test drove the Energi before, I test drove the C-Max, test drove other cars like the Leaf and Volt and Tesla Model S. Loved the Model S, but just couldn't come to terms with a $1200+ per month car payment. I mean I live in a $350K condo and my car would have been less than 1/3 of what that cost. Anyway, they kept trying to sell me the Energi plug-in. And this wasn't the first time a dealer tried to do that. My local dealer tried to do that a few months prior when I first started looking for a new car. They didn't have any Ford EVs.
And to make matters even more funny but a bit scary is the fact they sent me a merry xmas card with a
gift card inside. A
gift card good for a Free Oil Change. I called them and said I understand this is more marketing and gets put into your automated system, but with all the spying and analytics going on these days, you should have realized I bought an electric car and don't use oil. I told my brother this and he said I should have taken the car in and asked for my free oil change. My response at this point is I'd be afraid they'd really try to put oil in the car. It's not like they are incompetent, but from my feeling, they really have no clue about EVs and don't seem to care to want to know.
This is another big fear, in that who really knows what's wrong with these cars of if there is a problem, how to fix them.
I mean for years there have been plenty of european cars (bmw, mercedes) where if you took it to the wrong mechanic, they pretty much would screw you over. Obviously the FFE won't have the same issues as a gas car and there are some hybrids that might have needed fixing, but it's still mechanical and has moving parts and it's a new concept so there might be issues. When I showed them the print out about the free home charger, they had no clue what the hell that was all about.
I honestly feel I'd take it back and they would twiddle their thumbs having no clue what I was talking about. Hell, they didn't know a damn thing about the car when I was asking about a super charger coming in the future. Don't get me wrong they were good people, friendly people, got me a good deal and it was a load to handle as I had two young boys with me at that time, but at the end of the day, they really didn't seem to give a damn whether or not they sold that EV. They were happy, but it was the first time in my life I bought a car, saved a lot of money, and the sales person, manager, etc just never seemed to fight over anything or care to keep me there all day and night. If I would have walked out of the dealership without buying it, I really don't think they'd care.
Whereas for a car like the Ford Energi plug-in, the local dealer still calls me and emails me about new deals six months later. This is why I don't think Ford has much interest in the FFE besides compliance reasons. A lot of the dealers don't even carry the car and many don't know anything about it. But ask them about the Energi or C-max and they'll try to get you to sign on the dotted line.
Which brings me back to another point in mass appeal, if you fear the dealer doesn't care about the car and feel they might not even know if there is anything wrong with it unless they 'call detroit' so to speak, it's not a good feeling.
That's why I feel Tesla is lightyears ahead of these old school auto companies. I actually put a deposit down for a Tesla and planned to buy a model S. It was only 2500 bucks and i changed my mind, but still, Tesla makes me feel like they give a damn. When they had those fire issues, they were still sending me emails and explanations. And I didn't even buy the car. I know a guy who needed to get something fixed in his Model S, and they gave him another Model S for two weeks while they fixed his car. No charge, no hassle, it was fixed and end of story.
I don't feel like Ford cares that much about their EV.